RANGER RAPTOR
FULL CGI
This full CGI project features the Ford Ranger in a fully digital environment, where both the vehicle and the set were created from scratch with extreme fidelity. Every detail, from the realistic reflections to the precise lighting, highlights the pickup’s robust design, advanced technology and imposing appearance, resulting in a production that takes realism to a new level.
The mountainous backdrop, combined with carefully crafted lighting, reinforces the vehicle’s robustness and performance in extreme environments. This project highlights the potential of CGI in automotive campaigns, delivering visual realism without compromising the creative and logistical freedom of production.
FULL CGI
With CGI, it’s possible to create realistic and highly detailed visualizations of vehicles without the need for expensive physical productions or specific locations. This allows full control over lighting, environment, and camera angles, ensuring visual consistency and creative freedom. Additionally, CGI speeds up the production process, makes design changes easier, and enables the creation of personalized content for advertising campaigns, digital catalogs, and online configurators—optimizing both costs and execution time.
DETAIL
VIDEOS
CGI video offers an even broader range of benefits by combining motion, storytelling, and striking visuals in a single piece. It allows for the creation of dynamic and engaging scenes that would be complex, expensive, or even impossible to achieve with traditional filming—such as high-speed simulations, futuristic environments, or extreme weather conditions. Additionally, CGI ensures visual consistency throughout the production, enables quick design changes, and allows for multiple versions of the same video to be easily created for personalized campaigns. It’s a scalable, versatile, and highly effective solution to showcase vehicles in an innovative way, whether for launches, commercials, or product presentations.
