NISSAN
FRONTIER
CGI
This CGI project presents the Nissan Frontier in a minimalist white studio environment, elegantly highlighting every line, texture and finish of the vehicle. With a focus on realism and visual fidelity, the images and videos were created to enhance the pickup truck's robust and modern design, exploring strategic angles, soft lighting and controlled reflections. The neutral setting provides a clean and sophisticated reading of the model, allowing the details of the body, wheels, interior and lighting signature to stand out with precision. The production reflects the balance between strength and refinement that defines Frontier's identity, translated into an impactful and professional visual language.
Strenght and style in every detail. Our CGI tean brought this rugged machine to life, showcasing its bold design and unstoppable presence and any terrain.
Power and
Versatility
This image, produced in CGI, perfectly showcases the power and versatility of computer-generated imagery in the automotive industry. With an impressive level of realism, every detail of the pickup truck is highlighted—from the paint texture to the glow of the taillights—all within a dramatically lit scene that enhances the vehicle's design. This approach allows for full artistic control over lighting, shadows, colors, and framing, creating a striking atmosphere without the need for real-world environments or complex photo shoots. The result is a powerful image, ideal for advertising campaigns, digital catalogs, or official launches.
The Interior in CGI
with Maximum Realism
In a CGI image of an automotive interior, every detail is carefully constructed to convey realism, comfort and sophistication. The texture of the seats, whether leather or fabric, is accurately rendered to show seams, creases and natural reflections of ambient light. The panel stands out with finishes that vary between matte and glossy surfaces, revealing subtle contrasts and premium materials.
Details such as the stitching on the steering wheel and the finishing of the buttons make the scene even more believable, increasing the perception of quality and attention to the smallest elements of the vehicle.
DETAIL
VIDEOS
The New Era of
Automotive Visual Production
Automotive video production with Unreal Engine has transformed the way brands present their vehicles, combining visual realism with creative flexibility. This powerful engine, originally developed for games, allows you to create 100% digital environments with real-time lighting, precise reflections and fluid animations, resulting in cinematic-quality videos. Cars can be integrated into any setting — from futuristic cityscapes to hyper-realistic natural roads — all without the need for physical locations. Furthermore, Unreal allows instant camera, light and color adjustments, optimizing production time and reducing costs. The result is impactful videos, which highlight the vehicle's design, performance and personality with total creative freedom and a very high level of visual fidelity.
